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Fitting from The Wall Street Journal

Posted in Uncategorized  by jeremy
April 16th, 2010

Check out this article from the Wall Street Journal:

Just as there are people who still don’t believe men walked on the moon (the Apollo “landings” supposedly took place on sound stages), so there are people, I’m told, who still don’t believe that getting fit for golf clubs is worth the effort. They visit a retail store, perhaps inspired by a television ad, and plop down $300 to $1,200 for a set of irons without testing them.

“If these are good enough for Sergio Garcia, they’re good enough for me,” they tell themselves. The clubs certainly are good enough, but the reason they work so well for Mr. Garcia is that they fit him like a second skin.

I have a strong anti-complexity bias when it comes to golf. The game is meant to be fun, not a source of stress, which club fitting—daunting and incomprehensible to many—clearly can be. I also hate to nag. But if you’re going to buy clubs anyway (which need not be as often as the “new and improved” storylines of most golf-equipment marketing would have you believe), you really ought to be properly fit. The process is not onerous; it’s actually quite informative, and it benefits higher handicappers as much as low handicappers. Most importantly, it will make your subsequent golf less frustrating because well-fit clubs promote a more efficient swing. It’s possible to hit the ball straight with poorly-fit clubs, but usually only by introducing complicating compensations that rob the swing of power and make it hard to repeat consistently.

There are, of course, degrees of being poorly fitted. Most clubs are the manufacturers’ time-proven calculation of those that work well for the largest number of people. But, to put things in fashion terms, if off-the-rack clubs fit you and your swing without adjustments, you’re a perfect size eight.

Even the most rudimentarily trained sales clerk at a sporting-goods store will direct golfers to models with generally appropriate characteristics, such as stiffer shafts for fast swingers and whippier shafts for slower swingers. They will also nudge higher handicap players toward irons with bigger, more forgiving clubheads and drivers that get the ball airborne easily. In more advanced sessions, the fitter will watch customers hit balls, either indoors in a hitting bay or outdoors at a range, and custom order clubs with just the right length, grip size, shaft flexibility and lie angle (the angle between the clubhead and the shaft). The cost of such basic fittings is usually deducted from the price of the clubs purchased.

Electronic launch monitors collect and feed data about spin, ball speed and trajectory into a computer. For maximum distance with modern balls, drives by a typical male should climb quickly at between 12 degrees and 15 degrees, spin at less than 3,000 revolutions per minute, flatten out at 125 yards to 150 yards from the tee and descend at between 28 and 38 degrees. The ideal numbers vary depending on a player’s ball speed and other factors, but launch monitors can help dial in the best clubhead and shaft combination for any swing. (Note: you can’t rely on “stiff” and “regular” shaft designations from manufacturers, because there is no industry standard.)

Over the last few years, I’ve been fit for clubs many times using various methods, and had cobbled together a set that I felt fit pretty well. My irons came from a fitting at a super high-tech TaylorMade facility. My driver recommendation, the third iteration after an initial launch monitor fitting, came from an experienced fitter using his naked eye at a “demo” day at a local range. My putter was the result of personal tinkering.


I offer these details not because they are relevant to anyone else’s particular fitting needs, but to illustrate the types of issues a good fitting can address. “One of the main benefits we provide is peace of mind,” Mr. Ferguson told me afterward. Golf, as has been often noted, is a game of confidence.

—Email John Paul at in The Wall Street Journal, page W8

Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved

After reading this article check out your local Golf Etc. for a complete fitting to better your game.


Trends in Business

Posted in Uncategorized  by jeremy
March 27th, 2010

From Fox the New Business Center:


As the economy continues to turn the corner in the New Year, according to one franchise expert it may be the right time for hopeful entrepreneurs to take the leap.

“If the banks start making more commercial loans available for franchise start-up businesses, 2010 looks to be a good year for the franchise industry,” said Joel Libava, known in the industry as The Franchise King for his role as matchmaker, lining up potential franchisees with suitable parent companies. “I hope more people will get into businesses of their own and hope banks can help things change.”

No question, meeting the needs and wants of 74 million aging U.S. baby boomers will be a dominant trend in the franchising industry for 2010 and for years to come, Libava said. He cited a demographic study done by AARP that concludes the oldest of the boomers will begin turning 65 in two years. Their numbers are expected to swell the ranks of retirees until 2030, when they’ll comprise 20 percent of the U.S. population.

“Medical advances will allow millions of retiring boomers to live longer, more productive lives,” Libava said. “The franchise industry has been starting to capitalize on this trend, with franchise concepts being launched to allow these retired folks to enjoy themselves, longer.”

Here’s some examples of such concepts that made Libava’s 2009 list of top franchise trends:

FITNESS CENTERS: One way to live longer is to exercise regularly, but Libava warns: “Being a franchisor in a crowded market like fitness can’t be too enjoyable, unless you have a strong unique selling proposition.”
Out of the 20-plus fitness franchises to choose from, currently there are only a couple that cater specifically to the 50+ crowd. The one he likes most is Club 50 Fitness.
Another form of exercise popular on the senior circuit is golf. As Libava points out, that’s why retirement communities always seem to have easy access to beautiful golf courses.

“While there’s no shortage of nice little pro shops attached to public and private golf courses, there just aren’t that many branded retail stores that specialize in all things golf-related,” he said. 

One he likes is Golf Etc., which not only sells things like golf clubs, golf shoes, and golf bags, but also provides golf club fitting and repair services.

SENIOR CARE: Libava counts 30 different senior care franchise offerings currently being marketed to prospective franchise owners. He thinks 2010 may be a year of consolidation in this industry, which provides much needed services to families in stressful situations.

Comfort Keepers, HomeInstead and HomeHelpers are pretty dominant players in the non-medical senior care area,” Libava said. “Two of the senior care franchises that specialize in at home medical care include Brightstar Healthcare, and Interim HealthCare.”

Also, he points out that mobility is the key to freedom for senior citizens. If they can get into and out of their homes with minimal assistance, they can stay in their homes, instead of going to a nursing home.

“Rarely does a franchise stop me in their tracks,” Libava said. “But AmRamp did exactly that.”
AmRamp franchisees keep their clients mobile by selling, renting, and installing modular ramp systems that usually don’t require building permits when they are installed. They also have begun offering other senior care services.

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2010 is the year to start a business

Posted in Uncategorized  by jeremy
March 25th, 2010

2010 is the year to start a business.  There are many new opportunities out there and many of them are set up for years of success.  With all the baby boomers coming into retirement age in the next decade, the golf business is one area to thrive.  Check out the latest link by small biz trends.

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Why a franchise?

Posted in Uncategorized  by jeremy
September 6th, 2008

Why should you consider a franchise opportunity in a tough economy?  When making a decision on what franchise to choose, what should you look for?  Of all the businesses owners of franchises I have met, of all the different franchisors I talk to, and all the golf industry people I meet, people that are PASSIONATE about there business, franchise, or industry are always the most successful.  So what are you passionate about?  I think people do not want to just go to another job.  They want a career they are passionate about.  They want to be excited to build a business based on something they love doing and talking about.  That connection is something a person looking for a franchise opportunity should make a top priority.  

But starting a new business is not easy.  The help of a successful franchisor is very important to your business.  Perhaps the leading reason to consider a franchise is the assistance you receive when getting started.  How do they help you set up the business?  There are a number of statistics to consider in your research.  Approximately 90% of all franchises that open are still in operation after 10 years.  Only 18% of independent small business start-ups are open after 10 years.  That is a big difference.  Of the 90%, 86% of franchises still have their original owner.   So find out what you are passionate about and what franchise in that industry helps you get started the best, and you are on the road to success as a business owner.

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Posted in Uncategorized  by jeremy
August 17th, 2008

Welcome to and the best golf business opportunity in the industry, Golf Etc.  I am excited to pass on to you all about the company, updates on the stores, new events in the golf industry, golf tips for your game and keep you in the loop with the latest golf information.  Golf Etc. has a great mission and focus that may help your game the next time you visit one of there locations.

Our mission is to open a “high performance success store” in golf retail and services.  We desire to be more selective than the competition regarding the quality of our stores.  We will support the new and exiting stores through innovative and skill specific training programs.  We will implement a more aggressive store follow-up program that addresses common challenges, shares suggestions, and educates stores with new ideas that are working.  We will develop a marketing and sales package for each store that has examples of sales ideas, and proven promotions.  We will continue to implement the trademarked theme to the stores - “Your Performance Fitting Center”.  We are focused on every customer that walks into our stores and making there golf game better. –Golf Etc. of America, Inc. 

Check out any of the 70+ exisitng stores nationwide to help your golf game.  I’ll be in touch with more about Golf Etc.

Keep it in the short grass!

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